Virtual Worlds in the Business Enterprise

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Joe Peterson, PhD / Second Life
When one can only have one life

"Building on the editorial mission of Decision Sciences, this STF seeks manuscripts utilizing diverse research approaches such as empirical and/or analytical research methods. Articles published in this STF must meet Decision Sciences high standards of research rigor and originality, while embracing managerial relevance, not only in the research problem studied, but also in their impact on enhanced decision making. STFs consist of a collection of three to five articles that are published in a regular issue along with other peer-reviewed articles."

Manuscript preparation and submission instructions can be found on the journal's web site at In the cover letter, please indicate that your submission is for the STF. The deadline for submissions is May 15, 2009.

"While VWs open new and exciting possibilities for business enterprises, they remain largely uncharted territory. Are VWs just another medium? How should companies integrate VW technology into their prior and current investments in a variety of communication technologies (e.g., wikis, unified messaging, audio/video/web-conferencing, telepresence systems etc.)? There is a need for research that examines the value and fit of VWs for business enterprise application. This is the major motivation underlying this STF in the Decision Sciences journal."

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